Sturgis Rally

Annual Sturgis Motorcycle Rally

Come be part of one of the largest and longest-running motorcycle rallies in the world. The Sturgis Motorcycle Rally brings hundreds of thousands of motorcyclists to the Black Hills annually.

For 10 full days in August, the town of Sturgis and surrounding area bustles with campers, bikers, on-lookers and everything in between. The rally draws vendors and food trucks from around the country to downtown Sturgis. Walking Main and Lazelle streets in Sturgis is nothing short of an adventure. Here, you can catch some of the biggest characters and craziest custom bikes.

What to Expect Over Rally

Should you avoid a family vacation to Custer State Park during the annual Sturgis Rally? Many would say yes; however, it is important to know that the Rally itself does not take place anywhere near the Park. As a popular drive-through destination, we see plenty of day traffic over the Rally; but peak visitation days are early in the week, so by mid-week and certainly by the final weekend of the Rally each year, the bikers have returned home, and a quieter time opens back up in the Park.

Oftentimes, locals find this post-rally time in mid-August to be the best opportunity to sneak in a final Custer State Park experience before school starts.

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