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SD Tourism has a new slogan

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Buffalo Roundup

Out with the old and in with the new.

South Dakota tourism officials have unveiled a new marketing campaign to draw visitors into the Mount Rushmore state.

The old slogan "Your American Journey" is being replaced with "My Great Place" which tourism officials say will tie nicely with the state slogan of "Great Faces, Great Places." Michelle Thomson the President and CEO of Black Hills Badlands and Lakes says they along with the Department of Tourism work hard to market and bring people in from other countries and states.

Thomson says, "Whether it's riding through Spearfish Canyon if that's your great place or ice fishing on Pactola or if it's Mount Rushmore or Crazy Horse or Custer State Park or so many of the other great gems we have through the area. There's really so much to see and do."

Thomson says they expect a banner year for tourism in South Dakota for 2015 with the 75th anniversary of the Sturgis Motorcycle Rally and the 50th Custer State Park Buffalo Roundup.

Read the article on Black Hills Fox KEVN.